Our UX team helps you better understand your users and refine your strategies through:

  • The evaluation of your products or equipment with end users – consumers, professionals, at home or in real‑world conditions.

    • We offer to conduct preference/perception/choice studies, to observe experts/consumers in real‑life situations in different application locations (home, Living lab, immersive room, bar, student residences...).

  • Analysis of the attitudes, expectations and practices of consumers and professionals with the support of our scientific experts

    • We offer to conduct individual interviews, focus groups with and without product tastings - prototypes, cross‑cultural online surveys...

  • Benchmarking : positioning against your competitors, comparison of prototypes (reduction of salt, sugar, plant‑based alternatives…), building sales arguments with our industry experts.

Laboratory tests, field tests with culinary professionals, hotel and restaurant staff, consumer tests, individual interviews, focus groups, online surveys, implicit association tests, …